Your brand voice is the tone and style you use when you communicate. In Cambodia, many small businesses imitate big brands. But to build trust, you need a voice that fits your personality and audience. Follow these five steps:
Know your audience
Think about their age, interests and challenges. Speak in a way they understand and relate to.
Define your personality
Are you friendly, professional or playful? Choose a tone that reflects who you are. If your products are handmade, your voice can feel warm and personal. If you provide professional services, use a confident, clear tone.
Create simple guidelines
Write a few rules for words you like and words you avoid. Keep sentences short and avoid jargon. Consistency in communication boosts trust—81 % of consumers say trust is crucial before buying.
Align with your story
Your voice should match your brand story. If your story is about traditional craftsmanship, your voice can be warm and nostalgic. This connection strengthens your brand identity and can improve your brand’s value.
Test and adjust
Ask customers if your tone feels right. If they find it confusing or too formal, adjust it. Over time, your brand voice will become part of your identity and help people remember you.
